The IFI is one of Verso clients and Verso designs the Horrorthon booklet and posters every year. I got to have quite a bit of fun with this particular poster, as there is absolutely no mistaking what the poster is for! The image was supplied by the IFI and I thought the best use for it would be to cut it out from the background and have the blood flecks across a white page, as it made the image more effective.
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