I worked on this postcard while in Verso. PPI are a wonderful client in that they trusted our creativity and were very open with their brief. A postcard had to be created which would represent the PPI Awards. As these are radio awards, I was faced with the challenge of representing sound. Sound isn’t tangible so I came up with the idea of cutting a number of things (radio, awards, ‘a’ and ‘r’ ) into acetates and overlapping them in the sunlight to get different shadows and light effects. In this way I created something which is airy and not quite tangible. The client was very happy with the result.
Connect with me on 
Follow me on 
Add me on 
Contact me via my