C&G babyclub – Website
We were briefed to redesign the Cow & Gate’s www.candgbabyclub.ie website based on card design to optimise responsiveness. Danone wanted us to target ‘Red House Mums’ and ensure the new site was the go to site for them, and be an essential resource of support and information for the expectant Mum’s pregnancy and give advice right up to the toddler years. We developed a strong suite of colours, friendly and feminine typography, simple animation and strong use of photography to give this site its distinctive look. We designed the site to be user friendly by using a comprehensive filtering system for all the blogs and content. We ensured great SEO and easy social media sharing in the structure of the site too. Added features such as an iron calculator and a step-by-step pregnancy timeline enabled this site to be an essential tool for expectant and new mums. This site also showcases all of Cow & Gate’s products and gives advice on how and when to use them.