AXA approached Oliver to create an ad for the launch of AXA Community Bike Rides, in partnership with Cycling Ireland. The initiative was developed to encourage everyone to get out on their bikes, in a fun, social and safe way.
I worked with Niall Farren, Katie Carroll, and Carla Soriani on an ad for AXA Community Bike Rides. Niall worked with the client on developing the concept. I took the concept and designed the background, characters using istock assets. I then took Katie's script and created the storyboard. Carla took the storyboard and brought it to life in After Effects. We worked together on the execution and transitions. The client was delighted with the outcome.
Creatives: Carla Soriani, Sorcha Hogan & Niall Farren
Copywriter: Katie Carroll
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