Singlepoint approached Clickworks to develop a new identity for them in 2016.
The graphic device was created by developing a new alphabet based on binary numbers. Each letter of the alphabet has a corresponding binary number. For example, 'a' can be written like this '01100001'.
The latin word for vision, 'visio', is used to create the graphic device. Each circle represents a letter. The different colours in each circle represent either '1's' or '0's'. Using alternating colours for each circle gives a feeling of movement to the mark. Thus, the mark gives a sense that Singlepoint are nimble and easily able to adapt to their clients needs.