Case Studies
I have included two of my masters projects to view. AIB and Salesforce AI & Agentforce case studies available on request.
Salesforce
I was instrumental in setting the design patterns and principles for the internal Salesforce Einstein AI App. I actively contributed to its vision and strategy, driving user adoption to over 40,000 monthly active users (MAU) and resulting in 200+ hours saved for employees through user-centric solutions informed by continuous research and testing.
Furthermore, I was a core member of the foundational team that designed and delivered some of the first internal agents for Agentforce, with two of these agents now being actively developed for customer-facing applications. This demonstrates my proven ability to innovate and scale UX solutions from internal prototypes to broader product offerings within the AI domain.
Furthermore, I was a core member of the foundational team that designed and delivered some of the first internal agents for Agentforce, with two of these agents now being actively developed for customer-facing applications. This demonstrates my proven ability to innovate and scale UX solutions from internal prototypes to broader product offerings within the AI domain.
AIB
At AIB, I played a key role in guiding UX for critical third-party integrations, overseeing UX research, stakeholder management, user testing, interviewing, prototyping, and UI design for an app with 1.8m daily active users.