![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a31612f65b6bc9f2c4bc9730a83b9cdf/49aa9c24-e3b2-4dee-bff3-9cb55c661c48_rw_3840.jpg?h=cb3743113abed7b9128807183533e0c4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a31612f65b6bc9f2c4bc9730a83b9cdf/81e53f33-7ef1-4c84-ad61-3a60d0b4dac8_rw_3840.jpg?h=281b3cd1c4b5dfca5e7c761c9a3f59c5)
Below are example of the business card and brochure that Clickworks then developed for Singlepoint.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a31612f65b6bc9f2c4bc9730a83b9cdf/70a3a8c2-d5ed-48c8-9257-62bdf014d3e3_rw_3840.jpg?h=2e4cf040b6ab54f0767f42e544cf9bea)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a31612f65b6bc9f2c4bc9730a83b9cdf/fa29d22c-78a9-4326-a8e7-9d6f21239429_rw_1920.jpg?h=8d936c832f99792b3a43c2cd5b258c7b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a31612f65b6bc9f2c4bc9730a83b9cdf/487884e0-8c89-4fad-a8fe-b4fd55ea0569_rw_1920.jpg?h=d406b2b64960ff034182a624da8257c2)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a31612f65b6bc9f2c4bc9730a83b9cdf/6e3ff1fc-f97d-4f40-b2cc-82f6b0505325_rw_1920.jpg?h=71a4587bd527a13ae73fd68d2dd1cf8b)
Singlepoint approached Clickworks to develop a new identity for them in 2016. The graphic device was created by developing a new alphabet based on binary numbers. Each letter of the alphabet has a corresponding binary number. For example, 'a' can be written like this '01100001'. The latin word for vision, 'visio', is used to create the graphic device. Each circle represents a letter. The different colours in each circle represent either '1's' or '0's'. Using alternating colours for each circle gives a feeling of movement to the mark. Thus, the mark gives a sense that Singlepoint are nimble and easily able to adapt to their clients needs.